Hales In The Swing

Client: Hales Franciscan High School Alumni Association

Event: Hales In The Swing Golf Outing and Fundraiser

Overview

Hales Franciscan High School Alumni Association needed a strong marketing plan to solicit donations and encourage participation for a fundraising golf outing. The marketing goal was to create a branding campaign that would easily identify the event and create a perception of high quality. Creating a strong digital illustration and logo and applying them to all print and digital media reinforced the perception of a high quality brand.

Illustration

The brand concept is simple, an illustration of a golfer. First sketches were done by hand then scanned. The scanned image was imported into Illustrator where a master vector illustration was created and colorized.

The master illustration was then used to create the promotional poster. For the tickets, stationary, postcards and e-blast the illustrations was converted into a hi-resolution TIF and lo-resolution JPG for cropping and application purposes.